Breast Cancer Month, which is also known as Breast Cancer Awareness Month and National Breast Cancer Awareness Month, takes place every October. During this month, women are encouraged to learn about breast cancer prevention and detection. Some of the more popular events that take place during Breast Cancer Month include the National Race for the Cure, Ride to Empower, Global Illumination, and Pink Days.
The Race for the Cure is a series of events in more than 200 cities in the United States and around the world. The first race was held in Dallas, Texas, in 1983. The race has grown substantially from its initial 800 participants in 1983: organizers estimated that more than 1.3 million people participated in 2003’s events.
The event was created by the Susan G. Komen for the Cure, a nonprofit organization that supports breast cancer awareness and research. Each race is five kilometers long, and participants are encouraged to either walk or run.
While races take place in several countries, those held abroad often have different names. Hungary hosts the Avon One-Day Walk for Life, Italy has the Komen Italia Race for the Cure, and Bulgaria hosts the Breast Cancer Walk.
The Ride to Empower, one of Breast Cancer Month’s newest events, is a destination bike ride started in 2008 that will change annually. The money raised through the bike ride benefits programs operated by Breast Cancer Network of Strengths. According to the event’s organizers, each the rides will vary in distance from year to year, but they should not exceed 100 miles or be shorter than 32 miles.
Global Illumination attempts to draw attention to breast cancer research, prevention, and detection by decorating famous monuments with pink lights. Some of the famous landmarks chosen include the Majestic Hotel in Cannes, France; the Angel of Peace in Munich, Germany; Constantine’s Arch in Rome, Italy; and Tokyo Tower in Tokyo, Japan.
Pink Days are a less organized effort to benefit breast cancer research, prevention, diagnosis, and survivor support. During October, organizations and individuals throw parties that generate donations. These events might be hosted by an employer, neighborhood, nonprofit, or individual. After the event, the organizer donates any money raised to the breast cancer support organization of his or her choice.
Breast Cancer Month has many corporate sponsors. Likewise, many companies produce pink products that are used to support breast cancer issues. A wide range of products (everything from breakfast cereals to cars) are sold to fund research and educational programs. Companies donate a portion of the proceeds from items that are a part of the Pink programs.